SaaS Go-To-Market Strategy

Is it for you?

  • You're a CEO, founder, or someone high in the hierarchy in the marketing, growth, or product department.

  • You struggle to grow your SaaS. You know the product is great, but you have a hard time finding customers.

  • You have some customers. For the best results, I need to talk to your customers so I need you to have at least a few customers.

  • This is not for companies with over $100k ARR. At this point, you need to look at my GTM refinement services.

What is the process?

I don't make a dull strategy to show your product is the best and the competitors are lame. I craft an honest strategy where customers will want to go with your product because it's different and fits their needs better.

It's only possible with Jobs-to-be-done customer research. I need to understand why customers buy your product or why they go for competitors.

It's the only way to create sustainable growth.

That's why I always start with customer research and competitive analysis before making any decision on how the strategy should be.

I also don't work in a bubble until the strategy is finished. I workshop with you once research is done to get to the best solution that fits best your customers and your team.

What do you get?

  • Go-To-Market Strategy: Ideal Customer Profile & Buyer Personas, Strategic Narrative (Positioning & Messaging), Pricing & Activation Analysis, Website & Onboarding Teardown, Growth Strategy

  • I can also optionally work on content marketing strategy, copywriting, and customer success stories.

How this will help?

Customer Research & Competitive Analysis. It is the foundation of any solid Go-To-Market strategy. It's essential to understand why customers buy your product and how to position your business in the market.

Positioning & Messaging. You need crystal clear communication and the right positioning to attract customers. It's the groundwork to create the best website copy, ads, emails, and marketing strategy.

Product-Market Fit Alignment. With more market insights, you will probably have to adjust the alignment between the product and your customers. I'll assist you on this point too.

Pricing & Activation. Pricing is tricky. There are plenty of factors to consider to find the right strategy for your ideal customers and having someone with you on this can be pivotal.

Growth Strategy. "Where to spend my marketing budget? Which channels to leverage? What are the best growth loops for my SaaS?" It'll answer all your growth questions. 

Onboarding Optimization. The teardown will get you all the actionable insights you need to improve your onboarding and fix all the conversion leaks you currently have.

Why me?

  • I have spent a lot of time in my career working on software engineering, design, product management, and marketing.

  • I have co-founded two SaaS companies. I have been in your shoes.

  • You won't find someone who knows all aspects of SaaS businesses as well as me.