Customer-led Growth Newsletter

Weekly emails with my best content to help you drive growth with case studies, actionable advice, links, and more. No spam.

This newsletter is focused on how to leverage customer research to achieve sustainable growth for B2B businesses with actionable advice, tweets, links, and analyses.

I will only send one newsletter every week or every two weeks. I won't spam you.

Newsletter #005 – scheduled for August 4th.

Previous Newsletters

  • Newsletter #004: From product/customer fit to product/market fit. I dived into product/market fit, how to measure it properly, and gave some actionable advice to get there.

  • Newsletter #003: Ideal customer identification case study. I analyzed the ideal customer of a B2B SaaS with stagnant growth and how it would be possible to restart the growth engine.

  • Newsletter #002: From target audience to ideal customer. How to find a market, how competitive analysis can help, and why an ideal customer profile is an absolute necessity to complement the market research.

  • Newsletter #001: Do you need to track your customers? I explored alternative growth techniques that don't involve tracking solutions with some examples.