This newsletter is focused on how to leverage customer research to achieve sustainable growth for B2B businesses with actionable advice, tweets, links, and analyses.
I will only send one newsletter every week or every two weeks. I won't spam you.
Newsletter #005 – scheduled for August 4th.
Newsletter #004: From product/customer fit to product/market fit. I dived into product/market fit, how to measure it properly, and gave some actionable advice to get there.
Newsletter #003: Ideal customer identification case study. I analyzed the ideal customer of a B2B SaaS with stagnant growth and how it would be possible to restart the growth engine.
Newsletter #002: From target audience to ideal customer. How to find a market, how competitive analysis can help, and why an ideal customer profile is an absolute necessity to complement the market research.
Newsletter #001: Do you need to track your customers? I explored alternative growth techniques that don't involve tracking solutions with some examples.