Sustainable growth for B2B SaaS with empathic storytelling.

I'll deflate your churn rate, prune acquisition costs, and enhance conversion by crafting the right strategic narrative using in-depth customer research.

Nicolas Mérouze

Customer-fitted Growth Consulting & Coaching

Markets are saturated, and competitors are legion. The only way to grow is to stand out. But a good product isn't enough anymore, and your brand, story, values, and customer care are critical components to get new customers and keep them longer. I provide services to get results quickly and sustainably.

Done-For-You Customer Interviews & Surveys
Landing Pages & Customer Stories
Growth & Strategic Messaging Workshops
Onboarding & Win-Back Sequences
Buddy Punch
Optimizing their customer messaging with new onboarding sequence, win-back campaign, and transactional messages.
Scalingo
Redefining their positioning and strategic messaging to make them stand out against the fierce competition.
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My Customer-fitted Growth Guides

Everything you need to understand Jobs-To-Be-Done, find customers to survey and interview with ready-to-use email templates, and ask the right questions.

The best practices and the right questions to ask at the right time to get the best data to measure customer satisfaction from surveys such as CSAT, NPS, CES, and more.

The process I used to create a framework to guide my customer-led growth strategies, the examples I followed, and the dangers to avoid.

Growth needs good internal processes. Here's how to uncover the needs of your co-workers, align everyone on the mission, and build a writing culture with a customer-led approach.

Find, prioritize, plan, execute, and measure your growth experiments with this agile growth strategy guide.

Drive conversion and retention rates up through simple yet effective techniques following up on interviews, surveys, roadmaps, changelogs, and more.

Conversion and retention best practices using customer success for customer onboarding, feedback, KPI monitoring, and more.

This guide will enable you to make the perfect onboarding journey. Not just with UX tips, but also copywriting, email, and customer services actionable advice.

Many businesses will never reach product/market fit because their markets are too big. Segmenting and achieving product/customer fit is the way to go.

The criteria to find potential customers within a market and the reasons why you need to dig deeper to define your ideal customer.

Why using less tracking scripts can accelerate your growth and make your business stand out against the competition.