I provide CEOs the right strategies to stop bleeding customers with a unique blend of growth marketing, product management, and customer success.
If you have trouble with your conversion and churn rates, you could probably spend more time understanding your customers.
Guessing customer needs is a time and money sinkhole: months of effort developing your product, sales, and marketing without the expected results at the end.
Marketers who conduct regular audience research perform 466% better than those who do research "rarely"... yet 65% of marketers don't do it.
Quantitative and qualitative research is the best way to solve your conversion and churn issues!
You don't fix a broken pipe by increasing the flow. Before you think of scaling your business, you need to get your customer experience in order.
Better customer experience leads to revenue growth. Customers that have the best experience spent 140% than those who had the poorest experience and have a 74% chance of remaining a member for at least another year.
Traditional marketing agencies won't solve your problems. They focus on top of the funnel techniques but don't fix issues down the road. You need an expert in growth marketing to intervene in the whole customer lifecycle.
Having a good product isn't enough anymore. Brand awareness and customer success are the most important factors in your business growth.
But they are also much harder to get right.
Content marketing is a fierce competition now that writing content has become a commodity. Hiring freelance writers has never been so easy.
And customer success isn't something you can improvise. It is a structural change that needs to happen across all departments.