Grow Your Empathy, Grow Your Business

My name is Nicolas Mérouze, and I am a growth consultant & coach, 2-time SaaS founder, with 15 years of experience managing products and businesses.

I believe customer-led growth is the best strategy for B2B SaaS, and you can’t pass on it.

Many businesses have the same problems: conversion and retention issues that all stem from not perfectly understanding your customers. Nearly knowing them is not an option with the high competitiveness of B2B SaaS.

Story = Strategy

In this space, brands need to stand out, and it can't be done without the proper strategic narrative.

The company story is the company strategy. — Ben Horowitz, Partner and Co-founder, Andreessen Horowitz

I have been a fan of stories for a long time. I used to binge on TV shows and movies. But there are 2 things I find particularly frustrating: plot holes and irritating characters I don't relate to. And when I started to work on products and growth, I realized businesses were like movies.

If your story is terrible, no matter how good your design or product is only a minuscule portion of your potential customers will be curious enough to painfully untangle your confusing story.

You need a clear and consistent story to attract customers. And the best way I found to craft it is with a customer-led approach.

My Philosophy In Life

I am a problem solver. Maybe it's my background in engineering but if there is a problem, I don't get angry or look for a quick workaround. I try to find a sustainable solution.

I also love listening to others. It builds up empathy and an understanding of the world. People are unique and there's plenty of things to learn from them.

Finally, I think keeping a positive attitude is underrated. I truly believe spending a lot of time to laugh, love, and relax is the best medicine. But we live in a world where news is trying to scare you, a lot of negative thoughts and depressive feelings are up in the air, and stress is everywhere.

In this context, keeping a positive attitude takes a lot of work. And helping others is one of those things that works wonders!

Past Work

I started making a small profit from websites during the late 90s when I was a teenager and decided to found a web agency a few years later.

During the rise of Facebook and other social media platforms at the end of the 2000s, I saw an opportunity to make Tigerlily, a B2B SaaS to automate painful and expensive workflows on social media. We worked with more than 60 companies: L’Oréal Luxe, Spotify, Orange, Danone, Universal Music Group, BNP Paribas, etc.

I also have a background in computer science and I loved making educational resources. My most popular guide with more than 300,000 views was about building your own web framework in Go.

I'd love to connect with you, so please follow me on Twitter or LinkedIn! ⬇️